We need to have a talk about those Fundraiser Cookbooks, people.
You think you are getting authenticity, but it's all a LIE.
I am talking specifically about fundraiser cookbooks. Not fake titties. This is what's called a visual metaphor.
When I go thrifting I often see women with tall stacks of these church/fraternal organization/ etc. cookbooks, heading to the checkout, exclaiming in delight about how charming it all is, and I don't disabuse them because why take away someone's happy? But if they took the time to flip through that stack they'd soon realize that they're buying exactly the same content over and over and over again. Particularly if the books are all from the same small town, because (and I congratulate myself on this discovery) different agencies will tend to use one publisher whose name gets passed around on the grapevine. Like, some poor volunteer in Milton-Freewater ass of nowhere Oregon gets stuck on the Cub Scouts 'Cookbook Committee' and doesn't have a goddamn clue, so s/he calls the Milton-Freewater Fire Station or the Library or the Hospital and asks the poor person stuck on their Cookbook Committee what publisher they use, and...there you go. Five organizations in Milton Freewater ass of nowhere Oregon put out fundraiser cookbooks that year, and all five have the same goddamn content, and most of it was written by that asshole at his desk in Missouri.
When I am out trawling for cookbooks, I'll take a stack to the Furniture department, pick out one of the cleaner armchairs, settle in and flip through those sapsuckers before I buy. Damn straight I will. Go ahead and stare me down, nervous young thrift store employee. I know you're worried that I'll fall asleep or die or set up camp here and have to be escorted out at closing. I know you're expecting me to piss up this cushion. Suffer. I did not come here to throw my money away.
I've flipped through literally thousands of fundraiser cookbooks over the years. You get to recognizing the signs. I mean the publishers imprimatur is usually right there in the title page, or on the back cover, so there's a giveaway (duh, it took me ages to figure this one out, which is sad.) Sometimes there are no title pages - but after time, you learn to recognize the stock recipe lineups and get a feel for the writing style, the type and appearance of the feature pages. And a lot of times - bring your reading glasses for that fine print - you'll find that the publishing company is taking money to promote different grocery distributors, so it'll be nothing but recipes with 'Sunshine brand Margarine' or 'Hormel Brand canned brain of something'.
No, cookbook aficionados, what you want are the fundraisers that some earnest volunteer cranked out on a mimeograph, or on one of the first Xeroxes, and another volunteer collated off a table and stapled together on one of those stand thingies. If it has title pages or any other features, those will have been drawn by someone's kid.* Maybe it was decorated by some sincere soul with a calligraphy pen, no skill, and benevolent motives. Maybe it's made of hand-laid paper, or grocery bag stock, and hippies have been involved somehow. Maybe it was put out by a cult, a commune, or a maniac food philosopher (like Jethro Kloss), or some isolated, obscure rural organization. And maybe, if you are very very lucky, it was put out before 1950. THERE YOU GO. That's your treasure. That's the really good stuff.
You want content that was volunteered by real people. That is where you find the gems. That is where you get the most readable, fun content. That is where you find the best food atrocities, and where you find the really good recipes too, the things that people in that time and place really ate and enjoyed and have passed down.
So there you go. Now go grab your garage sale money and hit the streets, eager young space cadets! Answer the call of the food of our ancestors, some of whom were crazy as shithouse rats! Go forth and refuse to let this stuff die!
Ha! You are the John Carreyrou of the bogus fundraising recipe book world... Wall Street Journal headlines await! Jx
ReplyDeleteI am sad, yes; sad and shaken that I am so out of tough with the real world that it was necessary for me to search that term and find out about shit that I didn't want to know about, and now I'm scared a little. But yes. The truth must out!
DeleteCall be gullible if you like but I had no idea that all of this was going on and would be truly shocked if any cookery book I own was involved with this kind of skulduggery.
ReplyDeleteIt is true that I have a passion for
merchandising cookery books; Stork Margarine, Oxo, Mc Dougalls flour etc.
TV Soap operas and shows, stars and celebrities, cookery books.
as well as regional and institutional cookery books.
I am going to have to check all of them, using your check list to make sure that they have not been written by that asshole at his desk in Missouri or wherever.
Ps
Jon has just bought me the Yul Brynner Cookbook. (ISBN-13: 9780812828825) first edition 1983
I am now wondering if all of the recipes come from him!
It has Tips and hints
An about substitutions section
Conversion Tables
It has over 200 world wide recipes
and a list of suppliers.
I doubt Mr Brynner had much to do with writing the book but I love it.
HOLY SHNIKES THE YUL BRYNNER COOKBOOK a classic of the 'Hairy chested he-man barbarian' gourmet'school of cooking! ENVY! AVARICE! I am given to understand that he kebabs some shishes, that boy!
DeleteI really LOL because back in the day, the kids grammar school PTA (yeah,I was a member) put out cookbook, but being in LA, we did all the damn work ourselves and took the damn thing to the printer and binder (using those plastic coily things) and sold them as our school fundraiser! I think I still have mine packed away somewhere, sweetpea! If I ever find it, I just might send it to you! xoxo
ReplyDeleteOMG YEEEEEEEEEEEEEEEES please really
DeleteI'll duck out of this one as I know nothing about cooking and don't buy cook books. All the ones I own were handed down to me - you would probably like them.
ReplyDeleteSx
I probably would, too.
DeleteI'm with Ms Scarlet on this one. My few cookbooks are mostly themed around chocolate and baking - And The Australian Women's Weekly Cakes & Slices Cookbook combines the two!
ReplyDelete"The Australian Women's Weekly" I love it when you talk dirty xxx
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